Integration platform as a service (iPaaS) outfit Celigo expanded its Partner Programme, including strategic investments in geographic and ecosystem expansion to support its partners in building integration practices.
Celigo provides up-front consultation and advisory through its partner ecosystem before they start implementation to ensure customers are ready to automate, even as the easy-to-implement solution bypasses the standard industry developer resource requirements.
With the new programme, partners can offer their own high-value integration and business process consulting and advisory services to end users.
Celigo claims that the programme will help partners boost revenues by providing advanced business process consulting services to joint customers, developing multi-phase engagements with integration as the driving force, shifting from low value implementation work to high-value consulting services with data at the centre and aligning to sales and automation methodology to create new service offerings
New investments in the Partner Programme include:
• Enhanced partner support including dedicated product support, technical assistance, process consulting, marketing resources and more.
• Through-Channel Marketing Automation (TCMA) programme to promote joint go-to-market initiatives with automated comarketing, cobranding and lead attribution.
• Global community events to promote partner training and education on leveraging partnership best practices.
Celigo CEO Jan Arendtz said: “As companies expand their automation use cases, we continue to look for ways to serve them most effectively. This is why we are investing heavily in our Partner Program to address a more diverse and complex set of needs across the globe. Our partners also benefit from this approach as we collaborate to build systems that fit the market’s ever-evolving demands.”
