Grey box shifter Dell has added more elements to its Apex as-a-service portfolio, with more cloud compatibility, storage, data management tools and PC subscription options.
Apex added Microsoft and Red Hat offerings as collaborative cloud platforms that should support more public cloud choices among customers.
The vendor is also rolling out more options for public cloud, providing block and file enterprise features for partners to pitch. Dell announced Apex Navigator, which helps data mobility, storage and container management across multi-cloud environments.
It is also releasing a PC-as-a-service (PCaaS) offering that provides hardware through a subscription model. Customers can choose offerings across the vendor’s PC portfolio, with one- to five-year terms and the option to scale up or down when necessary. Dell has found that those using PCaaS call the helpdesk 50 per cent less and save around 30 per cent in support costs.
Apex was launched in October 2020 at the vendor’s World Experience event, as Dell pulled together all of its as-a-service efforts under one banner. It was made clear from the start that the plan was to expand the offerings over time, and in January 2022 it announced more data storage and protection options, followed that up last May with greater cyber security options.
Since taking the decision to unify as-a-service offerings under the Apex name, the vendor has seen consistent growth on that side of the business as an increasing number of customers take up the subscription payment option.
