ServiceNow has made changes to its partner programme to support the $500 billion market opportunity for its Now Platform and associated partner services.
Among the changes is new Partner Development Fund, among other incentives and benefits.
ServiceNow’s partner ecosystem is critical to helping joint customers realise the value of the Now Platform. ServiceNow invests in new initiatives to facilitate and expand partners’ expertise, differentiate their skills, and maximise their unique contributions.
Company senior vice president Erica Volini said that ServiceNow partners should be treated as co-creators of value, and as co-pilots on our journey to becoming the platform for digital business.
“Our reimagined Partner Programme creates unbounded opportunities for partners to expand and collaborate with ServiceNow beyond where we can go alone. We are investing in partner success, championing their expertise, and giving them the flexibility to drive exponential value with our platform.”
Full details of the new ServiceNow Partner Programme include:
• More flexibility to create value: ServiceNow is creating four new, distinct modules in which partners can choose to participate: Build, Consulting & Implementation, Resale, and Service Provider. Through these modules, partners can better align with the unique roles and routes to market within the ServiceNow ecosystem.
• New incentives to enable partner growth: ServiceNow is unveiling new partner incentives to maximise their investments and foster additional opportunities to demonstrate expertise and capabilities. All qualifying partners will now have access to a new Partner Development Fund, a co-funded investment program, and simplified discounts and rebates that will help speed up growth and profitability.
• Transforming the partner experience: ServiceNow is rolling out an updated partner experience and benefits tied to different partner modules and partners’ unique contributions to the ecosystem. Key experience enhancements include an improved partner portal making it easier for partners to work directly with ServiceNow, and an improved “partner finder” enabling customers to find the right partner to best suit their business needs by region, industry, or domain expertise.
The new ServiceNow Partner Programme will be available for partners beginning 6 March, 2023. The elements of the Partner Programme were developed taking into account feedback from existing partners, who have already expressed their support for the transformation:
