A quarter of companies believe that their website might be costing them business, according to a new report conducted by Danebury Research.
The report, which Umbraco paid for, found more than half of survey participants said they need to extend website functionality by connecting to new technologies that enable analytics, personalisation and transactions. Almost a third report that their companies are paying for CMS features that will never be used.
Despite these findings, 32 per cent of respondents are delaying migrating to new content management systems (CMS) and digital experience platforms (DXP) that would allow them to gain the required functionality to meet customer demand.
The most critical factors influencing CMS selection were the cost, familiarity with the brand and personal recommendation.
For enterprises with more than 10,000 employees, brand familiarity, ongoing support and security updates, the ease and cost of adding new features, and the ability to support multiple languages heavily influence CMS selection.
Software licence fees and reduced time to market were the most critical factors in CMS selection for enterprises with 5,000 – 10,000 employees.
More than half of the survey participants believed their websites must deliver personalisation, analytics and transactions in addition to the usual content management. This finding was highest among respondents from the retail (68 per cent), manufacturing (56.3 per cent) and technology (50 per cent) sectors.
Umbraco CEO Kim Sneum-Madsen said: “These survey findings indicate that organisations are leaning more heavily on their digital platforms and demanding more of their CMS providers as they expand their digital services to engage with customers on their preferred devices and in their local language.”
Umbraco CEO Kim Sneum-Madsen said: “Content management systems have had to evolve to enable organisations to deliver omnichannel engagement, transactions, and personalisation. As a result, we’ve seen increased adoption of composable digital experience platforms, with CMS at the core, that allow organisations to integrate new technologies that meet unique business requirements.
