Happy man portrait
Context’s latest ChannelWatch survey claims that resellers and distributors are generally happy with their lot.
The market watcher says that resellers and distributors were satisfied with the range of services on offer, including billing, pre-sales, product availability, customer portals, supply chain and configuration services, and financial and field support.
The only areas where there was a hint that more work could be done was around “lead generation to help secure new customers”, where the scores have failed to increase over the past three years.
Distribution has been vocal about its determination to invest in support and services, with much ploughing investment into developing cloud marketplaces over the past couple of years.
Context global managing director Adam Simon said the effort by distribution to improve their offer for resellers was ongoing.
“We know that many distributors are currently investing in how to help their resellers in this area – for example, through more intelligent use of data to identify new opportunities. It’s clearly an area where resellers look to them for help and feel they could do better.”
Context has been tracking the relationship between different tiers of the channel for a while and the 2022 results are not out of character.
“However, overall there has been remarkable stability in these high scores over recent years, so congratulations are in order to the distributor community”, said Simon.
