Dell and Microsoft have teamed up in a new partnership which integrates Microsoft Azure with Dell’s infrastructure products.
Dell’s SVP and GM for the UK, Dayne Turbitt, was joined by Microsoft UK’s Azure boss Michael Wignall at Dell’s new executive briefs centre in London to announce the new partnership.
Turbitt claimed many of Dell’s largest partners in the UK run Dell and Volish practices and the new partnership will bring these together.
“We have partners in our ecosystem like Kyndryl and Computacenter and CA which all have Dell practices and Microsoft practices. So I’ve been saying to the Dell Partner Advisory Board that we might want to connect these two”, he said.
“There’s a massive opportunity for Dell’s partner network as well as for Microsoft’s in bringing these practices internally.”
Turbitt said resellers can expect to see “more hardware-software combinations” between Dell and Microsoft in the future.
“I’m super excited about the opportunities for the channel”, he said.
“I think we will make it easier for [partners]. In the past, partners have been more of a broker, so they’d buy from Dell and buy from Microsoft and stitch it together.”
Microsoft’s Wignal said that the partnership will make it easier for the channel.
He added that he believes Microsoft’s 30,000-strong base of partners in the UK have an opportunity to thrive with Microsoft through hybrid cloud and edge solutions.
“We don’t see the hybrid and edge technology deviating us from our partner-first model in general”, he said.
