Most disinterested people I have talked to hereagree that the HTC One is really quite a super phone but here in Taipei it’s losing out on the marketing front.
And it’s to South Korean Samsung, which has giant adverts plastered all over Taiwan.
In terms of marketing money, Samsung has incomparably more at its disposal and seems to know how to use it.
It wouldn’t be the first time and no doubt it won’t be the last time that marketing has beat a better product down.
So what’s HTC to do? There isn’t an easy answer to that either. It might try changing its logo – which is a feeble little thing – and talking to journalists more than it currently does.
