Software King of the World, Microsoft, has slashed its marketplace transaction fee from 20 percent to three percent in a bid to help partners get to market faster and build apps for every customer need.
Announcing the cunning plan at this year’s Microsoft Inspire, Vole said it wants to demonstrate its commitment to the success of its partners on its platform and help them keep more of their margin to invest in their growth. The reduction in the fee applies to every transactable application published in the commercial marketplace, including its digital storefronts, Azure Marketplace and Microsoft AppSource.
Microsoft Cloud and AI chief operating officer Charlotte Yarkoni said this reduced transaction fee demonstrates its commitment to the success of partners creating value on its platform—and helps partners keep more of their margin to invest in their growth.
Microsoft is expanding the payment instruments available in Microsoft AppSource, to give customers the flexibility to buy using credit card or invoice, and independent software vendors (ISVs) can offer custom pricing using private plans.
ISVs will soon flog their apps within Microsoft Teams. This aims to expand the ability for ISVs to monetise their offerings and provide a simplified experience for Teams IT admins to purchase apps and subscriptions directly from the Teams admin centre.
