Midwich opens new experience centre

Specialist audio visual distributor, Midwich Group,has officially opened Innovation House, its 50,000 square-foot experience, training and event facility in Bracknell (UK).

Home to five distributors – Midwich, PSCo, Holdan, Invision and Sound Technology – Innovation House features the UK’s largest multi-brand experience centre showcasing more than 200 AV, Unified Communication & Collaboration (UC&C), broadcast, smart home and rental solutions from 50 manufacturers. 

The multi-million-pound facility gives vendors, resellers, consultants and end-users the opportunity to experience technology at first-hand, make side-by-side comparisons and take advantage of dedicated training, testing and demonstration facilities.

Jenny Hicks, Midwich Group Head of Technology, said: “We cannot wait to welcome people to Innovation House, our multi-purpose technology destination, boasting dedicated training rooms, an R&D demonstration area, a service and repair centre, as well as warehousing facilities, including specialist logistics and pre-delivery inspection. As the largest experience centre in the UK, a whole suite of technology will be on display, bringing  together professionals from across our industry in one custom-built location.”