Printer outfit Brother has extended its options for partners with monthly payment plans being offered on its label printer range
The outfit has launched a hardware-as-a-service option and offer partners the chance to pitch a Managed Label Service (MLS) to customers.
Ged Cairns, head of auto ID business unit at Brother UK said the big idea was to enhance the company’s value proposition.
A subscription model was already there in other parts of the business so it was not too much of a leap to extend that concept to the label printers themselves, offering software and services that would be delivered in a monthly plan.
“Brother being a strong managed print services organisation – that seems to be on a roll with us. We are attracting more and more new business, so there seems to be a propensity within our customer base and our reseller base to think of hardware as a service”, he added.
Cairns said that the initial response from partners had been positive and the business had seen requests coming in from customers that wanted demonstrations.
