Cyber security outfit Secureworks has a new performance-based partner programme without quotas which it promises will do the magic without tiers. Or tears.
The Global Partner Programme, which replaces the existing Partner Select Programme, will base partner benefits on competencies and performance levels.
Maureen Perrelli, chief channel officer said the goal was to make things as simple as possible and the idea was backed by partners.
“We purposefully chose not to introduce traditional compliance-based, tier-based programme structures. Instead, we are using a performance-based model. To that end, the more partners achieve with us, the more benefits they will earn”, he said.
Secureworks says it wants to help partners drive margin through incremental discounts on deal registration and new customer acquisition. Partners will receive rebates based on qualified revenue, beginning with the first increment earned. In addition, a “new business” discount will see them receive extra discounts for signing up net new customers to Secureworks.
Partners can request proposal-based marketing development funds (MDF), where permitted, based on business need and subject to approval. They can also access sales and marketing resources, training, deal registration and a content library via a new online partner portal. From there, they can earn competencies through training.
“The programme has structure, benefits, support and training that we just didn’t have before. We look forward to growing our partner community in this new way, which will allow us to reach customers in new markets and geographies.”
The vendor said it was currently working with “a few hundred partners globally in various capacities”.
