EMEA enterprise channel at Dell EMC boss Sarah Shields has been appointed Dell’s VP of central and northern Europe.
Shields’ new role will see her run Dell’s channel across Austria, Denmark, Finland, Iceland, Norway, Sweden and Switzerland.
Shields had previously headed up the UK channel for Dell EMC and Rob Tomlin, formerly of Tech Data, stepped in to take on the UK role.
She lists the position as making her “responsible for developing strong relationships and enabling partners to achieve amazing growth across the Dell Technologies portfolio”.
The changes come as the vendor gears up to consolidate its commercial and enterprise sales units, which was started when CCO Marius Haas announced his retirement late last year.
