Tin box shifter and CEO Michael Dell has said that moving away from grey boxes for a bit was one of his cleverer moves.
Talking to the assorted throngs at Dell World, Dell claimed the firm’s wider range of offerings and its EMC deal was a key to helping it thrive at a time when former PC rivals have faltered.
“In fact this last quarter we outgrew our competition and the last year to date all of our major PC competitors have declined while Dell is growing. We are the only one that is growing.”
He believes that the “physical reality is transforming into a digital reality” and firms that used to have a ‘physical businesses’ strategy must transform as well to stay afloat.
“This is what the best leaders are focused on,” he said.
Dell rejected claims that the firm would be overly distracted by its acquisition of EMC and the huge array of technology tools and products that it now owns. But nothing like that was happening.
Dell said the firm will still focus on the PC hardware space, as PCs were just as relevant now and in the future of connected devices and the burgeoning internet of things.
“PCs in all their various forms are deeply integrated into the computing, and this is especially so in the internet of everything and the innovation that is happening at the edge, and in another 15 years, we are going to have another 1000 times improvement.”
