Tesco launches fresh Hudl tablet

tesco-hudl-tabletTesco has officially launched its first tablet, which is coincidentally probably the first tablet ever launched by a grocer. On a more serious note, the humble Hudl tablet doesn’t look bad at all. In fact, it is much better than we expected.

It features a 7-inch screen with a rather high resolution of 1440×900, which is marginally better than 1280×800 on the first generation Nexus 7 and Nvidia’s new Tegra Note. Tesco says it packs a quad-core processor clocked at 1.5GHz, but we suspect this is a Cortex A7 part due to the relatively low price of the device, which is just £119.99.

The tablet also features 16GB of storage and a microSD slot, along with dual-band Wi-Fi and Blinkbox support. Naturally, it can also be used for online shopping and it can access a wide range of other Tesco digital services. 

The tablet will be available in retail and online. There is a choice of four lively colour options and Tesco Clubcard holders will be able to buy it at a discount, which means many shoppers will pick it up for less than £100.

“Hudl is a colourful, accessible tablet for the whole family to enjoy. The first stage in our tablet offering, it’s convenient, integrated and easy to use with no compromise on spec. Customers are quite rightly very discerning about the technology they buy so we knew we had to be competitive on all fronts,” said Tesco Chief Executive, Philip Clarke.

Clarke does have a point – with a 1440×900 screen and a snappy processor, the cheap Hudl doesn’t seem to compromise on spec. Most white-box tablets in the £100 – £149 range ship with inferior screens and slower chips, not to mention that many of them cost a few pounds more than the Hudl.

The Hudl will be very disruptive in this segment.