What’s apparent is that it’s hard for the vendors to continue releasing phones that are very different from the competition. Gartner thinks that the smartphone manufacturers will continue to concentrate on the quality of photographs and video.
Apple, in particular, will find it hard to come up with anything that’s radically new, while so called “white box” vendors in mainland China will continue to undercut the market.
And the incumbents have more to contend with too – Wiko has entered the European market and is doing particularly well in Germany and Framce, selling its products at between 100 and 150 Euro.
Other players could well be Kodak which introduced an Android phone at a trade show in January. Kodak has expertise in the camera market, of course, but may find it hard to contend with other mid range vendors. Polaroid, too, is apparently venturing into the smartphone market.