TMG (The Marketing Group) has launched Truth which it claims is the first media agency in the world to utilise blockchain smart contract technology.
Truth will provide 100 per cent transparency in a media industry with TMG says is “murky at best, and fraudulent at worst”.
Truth’s proprietary, media buying and planning platforms will ensure global best practice and complete GDPR compliance.
The outfit will be headed up by Mary Keane-Dawson who joined TMG earlier in 2017, and Adam Hopkinson who joins as COO from 1st December.
It has been launched in response to the erosion of trust between advertisers, media agencies and media owners. The company said the industry is ripe for innovation, where middlemen and the layers involved in media planning and buying can easily strip 80 percent of the value between brands and media owners.
Truth’s use of blockchain technology revolutionises the traditional process, allowing for complete transparency for all involved, the company said.
Truth has commissioned research, alongside London Research, among CMOs and others with budget responsibility for programmatic advertising, which demonstrates demand for a new honest agency model.
Initial findings reveal that 79 percent of those questioned are concerned about the level of transparency in programmatic advertising and over one third rate their trust in their agency as medium or low.
Truth CEO Mary Keane Dawson said: “By bringing blockchain technology into the media world we will build a cleaner media supply chain with 100% transparency. We want to put the client first and believe this is the best way to do that.”
It will launch with offices in London, San Francisco, Singapore and Sydney, providing a global solution for brands that want more transparency and better value.
Desperate to keep Apple afloat after it released a phone which was easy to bend and break, the Tame Apple Press is actually releasing stories claiming it is all a conspiracy theory “on a par to 9/11.”
BGR insists that all the videos you see where the phone is being bent are all doctored, just like the moon landings. If you are dumb, enough to think that Americans walked on the moon then you are stupid enough to think an iPhone bends, apparently.
It was especially sure that this video, which bends the iPhone 6 Plus so easily that we actually do have a hard time believing the device wasn’t doctored somehow beforehand.
Another video made by Lewis “Unbox Therapy” Hilstenteger’s original video was a fake because of time discrepancies. The time shown from earlier in the video before the phone was bent is later than the time shown in the video after the phone was bent.
However Hilstenteger said that he had to reshoot part of the video because of glare problems, but that is just what “they want you to think.”
BGR reports that fans think that Samsung has hatched an international conspiracy so vast that it’s paid lots of YouTube users to fake bending their iPhones in the exact same way.
To be fair, BGR does say that “obsessing over the nuances of the bent iPhone 6 Plus [videos] in the same way conspiracy theorists obsess over grassy knolls and moon landing videos” is nutty. However, the question is why are the Tame Apple Press unable to accept that Jobs’ Mob made a design flaw?
Why would respectable technology magazines actually try to bury the news that a phone is faulty instead of warning its readers about the problem. So far there is a lot of empiratic evidence that the iPhone6 and iPhone 6+ is structurally weak and susceptible to bending. It is fairly clear that the conspiracy is not to tell lies about Apple, but to bury the truth which is already out there.