And the impetus for Apple iPads flatlined during the third quarter, largely affected by delays in shipments, according to Digitimes Research.
White box tablets only amounted to 26.2 million during the third quarter and that’s even after Intel subsidies in an attempt to boost market share.
Samsung is the second biggest supplier but the research suggests it will take a cautious approach to shipments during 2015.
The other biggest vendors for tablets are Asustek, Lenovo, Acer, Amazon and Dell.
Most analysts say that the tablet market is close to saturation in Western Europe and in North America – and there are few compelling reasons for people to upgrade from their existing models.