Tag: Stibo Systems

Big Data is underused

Posted on October 9, 2013 by - News

Big dataCompanies aren’t using Big Data for their own competitive advantage.

That’s according to a survey by Stibo Systems, which surveyed 200 “senior business decision makers” looking after IT.

And despite companies having zillions of bytes of data, 34 percent said they didn’t know what their firm does with the information.  Another 15 percent said their organisations keep too much data.

But there’s another problem. Stibo’s survey revealed that pan-European businesses have trouble managing their data. Some get third parties to look after it while some don’t make any use of it at all.

Companies managing their own data centrally can use it better than firms which have “siloes” all over the place.

Simon Walker, a director at Stibo, said: “With so much of a company’s data being used for marketing purposes to inform financial decisions, it begs the question of why it’s largely owned by IT departments and not those departments that are using it. There is a large number of enterprises being left behind in big data adoption simply due  to the lack of effective data management processes.”

M-commerce survey reveals strong growth

Posted on April 2, 2013 by - News

SmartphonesA survey carried out by Stibo Systems has revealed that the number of m-commerce purchases has increased by 19 per cent over the last year.

The study found that the number of purchases made over e-commerce increased from 40 per cent to 59 per cent in 12 months. However, the survey also established that 17 percent of consumers aren’t too keen on m-commerce channels when they can’t find the necessary information using their tablet or mobile.

Finding product info using a smartphone should be relatively straightforward, but 48 per cent of respondents said small screens make it very hard to read information once it has been found. In other words, m-commerce outfits should start using bigger fonts. Another 46 per cent said they are still concerned about security, reports QRcodepress.

SEO Positive exec Ben Austin said the ever evolving smartphone and tablet market is making mobile purchases much easier than before. The added level of convenience has managed to attract more consumers, but more work needs to be done.

“This research also highlights the need for the information on mobile sites to be clear and secure,” he said.

The industry needs to do more to address security concerns, which are overblown as it is, and they apparently need to redesign their mobile shopping sites to improve readability on small screens. The latter part sounds easy enough, but strengthening confidence in mobile security might prove a bit more challenging.