It sounds counter intuitive, but according to a survey commissioned by UPS, retail apps might actually cause consumers to do less price comparisons and more shopping. The vast majority of shopping apps do the exact opposite, they are designed to find the best deals and pinch pennies.
However, the survey revealed that 46 percent of US online consumers are less likely to “comparison shop” once they are immersed in well designed apps peddled by the retailers, reports Business Insider. It sounds like good news for everyone who ever tried to justify the expense of developing a proper app for their business.
Interestingly, the survey also found that shopping satisfaction was better on a tablet than a proper PC. The experience on smartphones lags behind both tablets and regular PCs, which probably has something to do with screen size.
Of course, this doesn’t mean that retailers with good mobile apps should try to gouge consumers. Most people still like to browse and compare prices. There is no substitute for good deals and good service.