Juniper Networks has announced some updates to its partner advantage programme in a bid to reward the better performers.
The “Elite” tier has some new categories including cloud services provider, next gen and rising star, which will give Juniper to rank its partners better. .
A points-based reward schemehas been introduced so that partners can manage and track deals quicker. That programme starts next month.
Matt Hurley, corporate VP, global channels and field marketing at Juniper, wrote in the company bog:
“As we built out the Juniper Partner Advantage program in 2016, we found that customer demands were changing and our channel partners were reshaping their business models to address those changes. To account for these changes in partners’ business models, we’ve created new categories within the Elite level of the Juniper Partner Advantage programme. These new categories enrich the Elite partner tier, which is our highest, most operationally sophisticated partner level. Adding new categories within the tier allows us to place partners at the optimal part of the program that works best for their business needs.”
A Next Gen partner is one involved with software, services and XaaS. Rising stars will head to the Elite level and will be invited to join based on their business plans.
Referencing the other development in the rewards programme it would make life easier for partners, Hurley said
“In addition to a greatly enhanced user interface for claims submissions, the new program is integrated with our updated Deal Registration System (in AMER and EMEA) to ensure deal preference and pricing advantages, helping partners manage, track and close on deals quickly,” he said.
Ingram Micro said that its time and investment in its resellers is paying off and has launched more partner programmes as a result.
The distie, like many, centres its efforts around education and training for its partners, which it hopes will boost morale and help them sell more products.
And according to Arnet the company is riding the wave of success as a result of a range of initiatives launched over the past year. This includes its enablement training programs, aimed at the SME market, and helped bring in the bucks for the resellers in this sector.
The distie has also launched major programmes including the Microsoft Training Academy and Microsoft Customer Immersion Experience, which it claims are doing so well that they have been over-subscribed and forced the company to lay on more of these events over the next month, while its Symantec and VMware launch and learn events have also paid off.
The company, which said it a statement that it believed “education and training were key enablers for its reseller partners” has now launched two more programs for March.
Veeam Campus is a program claimed to provide training and certification for Veeam products, while Cloud Advance has been created in partnership with UberGlobal and Microsoft to assist resellers in identifying and capitalising on cloud service opportunities.
The distie warned that interest in both new programs was strong already and early registrations were filling quickly.
IM resellers can register for both free programs immediately.