Most disinterested people I have talked to hereagree that the HTC One is really quite a super phone but here in Taipei it’s losing out on the marketing front.
And it’s to South Korean Samsung, which has giant adverts plastered all over Taiwan.
In terms of marketing money, Samsung has incomparably more at its disposal and seems to know how to use it.
It wouldn’t be the first time and no doubt it won’t be the last time that marketing has beat a better product down.
So what’s HTC to do? There isn’t an easy answer to that either. It might try changing its logo – which is a feeble little thing – and talking to journalists more than it currently does.
Computex 2013 begins next week – a jamboree where there’s a chance to meet a plethora of industry types from all over the world and those at the heart of the supply chain.
We’ll be covering all the important announcements on both ChannelEye and our brother pub TechEye.net.
And here we’ll be bringing you all the gossip and yak yak we hear on the grapevine and on the Nangang strasse.
Let’s start with a juicy story that demonstrates how business is done differently in Asia than in Europe. Well, we think UK vendors [what vendors, Ed?] wouldn’t find themselves in an analogous situation. A well known vendor from Old Taipei found himself being entertained in the Philippines recently, with lashings of very strong beer and a delicious goulash like soup. At the end of the evening, the vendor asked his hosts about the delicious stew – to be told that they’d been supping speciality dish horse penis soup.
All the main news buzz over here is about aggressive acts by the Philippines against a Taiwanese boat recently. That led, we hear, to a Canadian woman being unceremoniously ejected from one of the famous Taipei cabs because the driver thought she was a Filipino.
You might remember the other week that several HTC suits in America were beamed out of the company – prompting speculation that there was something afoot in the beleagured Taiwanese company. It turns out many of the suits were ex-employees at the Redmond Volehill and, strangely enough, the Microsoft culture didn’t fit with the HTC culture. Once, of course, Microsoft and HTC were very pally indeed, introducing a smartphone superficially very similar to a really pioneering smartphone from a British company that ended up successfully suing Microsoft.
Meanwhile, some folks are very enthusiastic about Intel’s announcements next week of its Haswell technology. Bitter and twisted hacks over at sis pub TechEye believe the chip giant isn’t going to do Haswell as people expected. That, of course, remains to be seen but expect that Intel’s new CEO, already dubbed “Special K” and who was speedy to institute a purge of positions at Chipzilla, will be watching its progress with some degree of trepidation. So will we, Mr K, so will we.
More – and there will be much more – later.
* If you’re new to Computex and to Taiwan, check out this site – We View Taiwan – for some really useful information.