Tag: OEMs

Intel releases Core M for OEMs

bendIntel has hit the market with a range of faster Core M chips which are hitting the shops just a few months after its first Core M lineup was announced.

Intel has added four more Core M’s to its list. Like the launch chips, these four are dual-core designs that support HyperThreading. Like the earlier chips, these are spec’d with a TDP of 4.5W.

However, these are faster than the launch models, with a base clock speed of 1.2GHz, which is burstable through Turbo up to 2.9GHz.

What really sets these chips apart from the initial Core M models is that their TDP is scalable, based on what the builder wants to do with it. For example if the chip is set to be used in a notebook with very little free space, the OEM could opt to drop the chip down to 3.5W and lose 600MHz in the process. A bulkier notebook could handle a hotter chip better, so a higher TDP can be used. Any one of these new chips could be tweaked to peak at 6W and add 200MHz to the clock. That would put a chip like the M-5Y71 at 1.4GHz, rather than 1.2GHz.

The chips also offer the same flexibility for graphics. The IGP in the initial Core M chips were clocked at 100MHz base, while these new CPUs start at 300MHz. The top-end clock for the top two models can reach 900MHz, whereas some of the launch models peak at 850MHz.

All four of these new models have officially launched, but it is likely that they will not hit the market until early 2015.

Server makers to cut out middle men

server-racksA report from Gartner today suggested that original design manufacturers (ODMs) are set to cut out brand vendors in the global X86 server market.

It estimates that sales of servers by ODMs directly to customers will be worth $4.6 billion by 2018, representing 16 percent or so of the market.

The traditional route to market had OEMs hiring ODMs and selling branded goods. But Gartner reckons that the manufacturers are changing their business models to directly target “hyperscale” customers, that is to say to data centres.

Data centre operators prefer ODM supplied kit because the machines are cheaper and they can customise systems.

Naveen Mishra, a research director at Gartner, said: “Direct engagement with hyperscale data centres is the biggest contributor to ODM growth.”   He said that ODM success is right now restricted to server but he thinks that similar technologies, such as storage, will follow suit.

The ODMs are largely based in China and Taiwan so can make cost efficiencies that can’t be replicated in other geographies.  They are also aggressive on pricing.