VIP has announced additions to its ongoing partnership with leading gaming brand MSI, adding motherboards and graphics cards to its existing portfolio.
VIP has been partnered with MSI Notebooks for several years, and views the addition of Motherboards and VGA as a natural progression of that relationship. MSI’s aim is to become “the most trusted name in gaming and eSports” and with dedication to innovation as well as amateur and professional gaming.
Darren Jackson, Components Business Manager at VIP UK said: “We are very impressed with MSI’s product range and their exceptionally driven market strategy and growth plans. MSI enhances our Motherboard and VGA ranges and enables us to deliver the UK’s broadest portfolio for PC enthusiasts and gamers.”
MSI UK commented: “We are pleased and proud to announce VIP UK as an Authorised MSI Distributor. We are convinced that VIP UK’s professionalism and business expertise will be fruitful for both businesses as we work hand in hand to reach new heights.”
MSI’s motherboards and graphics cards are available from VIP UK now.
Although the PC industry is going through a rough patch, some outfits are still doing quite well and one of them appears to be Gigabyte.
On Friday the company announced that it is on target to sell 20 million motherboards this year, its best result ever. Gigabyte apparently shipped 4.8 million motherboards in Q1 and by the end of the second quarter its shipments hit 9.9 million units.
“Obviously this is excellent news, proving not only that we’re doing a decent job of fighting our corner in a highly competitive market segment, but that the PC market as a whole is humming along nicely,” said Gigabyte.
Although it is nice to hear some optimism in an otherwise desperate market, we’re not sure the PC market “as a whole” is humming along nicely. However, Gigabyte’s motherboard business certainly is. Last year the outfit managed to gain quite a bit of ground and now it’s breathing down Asus’ neck. Asus and Gigabyte currently control about half of the worldwide motherboard market and, if it keeps growing, Gigabyte might overtake Asus pretty soon.
Smaller players like ASrock and MSI are far behind, with annual shipments under 10 million units, while ECS, Biostar, Foxconn and others are fighting over scraps.
AMD has launched its Radeon HD 8970, boasting it’s currently the fastest notebook graphics card in the world.
The GPU is powered by AMD’s Graphics Core Next architecture and sports the company’s Enduro technology to keep battery life running smoothly, adjusting the requirements of the GPU in idle mode.
The 8970M is essentially a rebranded 7970M with a 500MHz GPU boost clock.
Nonetheless, AMD boasted about it coming with AMD Eyefinity for use on multiple monitors, and it has AMD App Acceleration which lets the GPU take workload pressure off the CPU, and the card supports DirectX 11.1 on Windows 8.
MSI’s VP for sales and marketing, Eric Kuo, said in a statement that the HD 8970M card was a perfect fit for the company’s new gaming laptop, the MSI GX70. “Its speed, features and intelligent power capabilities perfectly complement our product,” Kuo said.
Matt Skyner, corporate veep for Graphics Business Unit at AMD, promised that the card is fast, powerful and energy efficient, making it a great candidate for gamers who need top performance and long-lasting battery life.