Displaysearch, which tracks such things and has now been taken over by HIS, said worldwide shipments in the quarter fell by over three percent and accounted for 34 million units.
Manufacturers will try and reverse that trend by offering bigger sizes and better features. Those features will include better performance, higher quality displays and better resolutions.
PC display sizes have steadily increases with market share for 20-inch and greater units rising from 60 percent in the third quarter of 2013 to 64 percent in the third quarter of this year.
And monitors with full high definition (FHD) and better resolutions grew from 48 percent in Q3 last year to 56 percent this last third quarter.
Other features that have shown an increase include wide viewing angle technology.
Displaysearch said that the average selling price of monitors was $171 in Q3 2014, compared to $155 in Q3 2013.
Another report from Taiwanese analysts earlier this week predicted prices will decline in 2015 as manufacturing volumes increase.
According to Digitimes Research, LCD TV panel shipments will only grow by 0.6 percent and there will be a glut of large panels over the winter.
As well as that, the research claims that monitor and notebook panels will decline in 2014.
But Ultra HD TV panels will grow by over 400 percent in 2014, hitting shipments of 15.3 million units.
With a double-digit drop in PC shipments earlier this year, soft demand for monitors comes as no surprise. The market is hungry for mobile devices, there is plenty of demand for high resolution tablet screens, but not so much for traditional desktop monitors.
TPV still leads the market with a 35 percent share. Samsung ranks second at 12.7 percent, Qista came in third with 9.8 percent, while LG and Foxconn grabbed 9.6 and 7.6 percent respectively.
One way of getting around the slump is to focus on larger monitors and more value added products, reckons Digitimes. However, it is not very easy to come up with groundbreaking features in this market segment. Nobody will queue in front of a Regent Street shop for three days to buy a new monitor.
There is some progress though. Some vendors have started rolling out wider form factors, which should be popular among gamers. Curved screens are also around, but they are more of a gimmick at this point. UHD or 4K gear remains prohibitively expensive and it will be a few years before it goes mainstream.
The stagnating and eventually declining demand for the traditional PC desktop has had an inevitable knock-on effect in the monitor industry, with the latest report from analyst house IDC lowering its Q4 2012 estimate from 37.9 million to 36.3 million units.
IDC also lowered total shipment forecasts for 2013 from 142.8 million to 140.1 million units, or a six percent yearly decline. The grim forecast will not be getting any better, with expectations that by 2017 shipments will drop to 122.2 million units.
As with the desktop itself, the booming mobile computing trend is essentially killing off demand for the monitor. IDC pointed to “consumer confusion” about Windows 8 paired with the wider economic situation as pretty solid reasons why people aren’t buying, which means decreased demand going into 2013.
Average selling prices, too, are likely to decline by as much as 1.5 percent per year going through to 2017. Those that are interested in buying will be glad to hear that overcrowded competition will mean companies lowering prices as they try to win custom. Price per inch could decline from $8.35 in 2012 to $7.46 in 2017, which should continue because of what IDC calls the natural migration of users to larger screen sizes. In 2012, the mean screen size was 20.4″, but this should grow to 21.4″ by 2017.
Vendors can boost their margins by looking towards innovation and building consumer value with lower cost monitors. IDC cites Samsung’s PLS technology as an attractive way to seduce custom.
IDC’s senior research analyst, Linn Huang, said that failure to drive innovation in the market will “likely result in the long-term tradeoff of profit margin for volume retention”.
Of the vendors still in the game, Samsung is ahead with 15 percent of the market share. Dell followed with 12.7 percent, and HP, Lenovo, and LG had 10.8 percent, 9.7 percent and 9.6 percent, respectively.
Floating the bunting are the U3014, U2713H and U2413. Dell waxes lyrically with a heavy coating, banging on about how it offers one of the industry’s highest-quality and most advanced technology experiences, with uncompromising screen performance, precise, and consistent colours.
One thing is certain, at 30 inches the U3014 with PremierColor is Dell’s largest screen size to date. It has a 16:10 aspect ratio, suitable for the fine level of detail required for colour-critical work such as CAD/CAM, graphic design, desktop publishing, gaming or media creation.
Users should be able to see more onscreen with a 2560 x 1600 resolution. It meets the latest environmental standards that you can poke a stick at, such as EPEAT, ENERGY STAR and TCO Certification. It will hit the shops worldwide for $1,499.
Also released were the Dell UltraSharp U2713H 27-inch and U2413 24-inch Monitors with PremierColor. Again these are being pitched for graphics work. Dell tells us that users will experience remarkably consistent, precise, and accurate colours calibrated at the factory to support 99 per cent AdobeRGB and total sRGB coverage with a deltaE of less than 2. Dell will provide a user with a certified report to indicate its exact colour calibration.
Each one has a 12-bit internal processor enables a whopping 1.07 billion colours, superb colour reproduction and gradation onscreen. The U2713H pricing starts at US$999 and the U2413 is $599
Dell has also released the UltraSharp U2913WM 29-inch Ultra-wide Monitor which is an ultra-wide monitor.
This is designed for multi-taskers and has an aspect ratio of 21:9 and means that users do not need dual monitors. Users can extend content to additional monitors using DisplayPort 1.2.1 It is not bad for watching wide Full HD either. Dell have not given us a price for this one.