Tablets and smartphones are quickly becoming the platform of choice when it comes to online shopping. According to IMRG Capgemini, mobile accounted for 23.2 percent of online sales last quarter, up 11.6 percent year-on-year. What’s more, the actual proportion of retail site visits coming from mobile was up to 34 percent from 21 percent a year ago. more»
For months now we’ve been reading very optimistic reports on the future of mobile payments and m-commerce, but one outfit is apparently looking beyond the hype. Research firm eMarketer has slashed its growth estimate for proximity mobile payments in half.
Last October eMarketer forecasted that mobile payments would hit $2.13 billion this year, but in its latest note it puts the figure at $1 billion. more»
Mobile commerce is slowly but surely going mainstream and a recent report from BI Intelligence found that m-commerce spending will skyrocket over the next couple of years.
The mobile boom is changing shopping habits, and fast. Consumers are using their shiny new smartphones and tablets to redeem coupons, research products, compare prices and, of course, pay for stuff both online and offline. more»