The move is part of Exertis’s cunning plan to snap up complementary businesses. Medium will strengthen its position in the AV market. It will get a much wider range of products and is being pitched to provide resellers with access to a complete solution.
Medium has been around for a long time and supplies a broad range of AV products, including projectors, interactive displays and digital signage from vendors including LG, NEC, Samsung and Panasonic.
The channel player employs 40 and has a turnover of £32 million and flogs its gear to 800 AV resellers across the UK.
Last month Exertis added the storage and server expertise of Hammer to expand its business coverage.
Ian Sempers, Medium MD said: “We are delighted to be joining forces with Exertis. The continued convergence of the IT and AV market means we will be in a great position to service a sector that extends beyond traditional AV solutions. Our expertise and technical knowledge in this market combined with Exertis’ wider product portfolio will provide a compelling proposition for resellers and vendors.”