Customers deploying Internet of Things (IoT) projects neither have the time or the budget to be experimental and are looking to the industry to help deliver results quickly.
While many in the IoT channel are expecting a busy year next year, there are signs that customers might not have much patience when it comes to planning returns.
IoT customers in vertical markets do not have much cash to fund the development and roll out of technology. They need returns fast.
Lantronix senior director EMEA sales Alex Hollingsworth said that suppliers must reduce time to revenue and time to market and has launched its software platform, Mach10 to help those OEMs developing IoT solutions.
Customers are calling for suppliers to create a business case and the Lantronix platform should help OEMs generate the value to show users.
The IoT market is developing specialised resellers as companies realise that they can’t do it all themselves. As a result, they are finding that they need to partner.