Tablets and smartphones are quickly becoming the platform of choice when it comes to online shopping. According to IMRG Capgemini, mobile accounted for 23.2 percent of online sales last quarter, up 11.6 percent year-on-year. What’s more, the actual proportion of retail site visits coming from mobile was up to 34 percent from 21 percent a year ago. more»
Online sales are booming and taking their toll on brick and mortar shops, but another interesting trend is starting to emerge. Cross-border sales in Europe are expected to hit £36 billion this year. As much as 10.6 per cent of all online purchases will be cross-border affairs. more»
M-commerce has come of age and according to fresh IMRG Capgemini Quarterly Benchmarking figures, it has already gone mainstream. Last year, mobile sales accounted for 12 percent of overall e-tail revenue compared to just 4 percent in 2011.
M-commerce sales in 2012 reached £7.5 billion, tripling in a single year. more»