Tag: Hybris

Accenture gears up for multichannel push

accenture-logoAccenture has teamed up with Hubris to implement cross-border multichannel solutions more effectively. Accenture is now the sole global strategic partner of hybris, the world’s fastest growing commerce platform.

The unholy alliance should combine Accenture’s prowess in digital marketing, platform management and customer experience with hubris’ leading omni-channel software. The companies hope to peddle commerce solutions to enterprises in retail, manufacturing, wholesale distribution, telecommunications, media/publishing, software and gaming.

“We have seen huge growth in e-commerce in the last few years, often driven by global brands looking for complex platform solutions, but with the ability to offer local languages and market websites for customers,” said Frank Schoutissen, Vice President Channel of hubris. “Our alliance with Accenture will allow these companies to have both a technology and implementation partner that can help them meet these objectives. We are very excited about the potential this will bring to both companies and the customers we can support as a result of this.”

Anatoly Roytman, EALA managing director of digital consulting for Accenture Interactive, said Accenture can help bring the hybris’ omni-channel commerce platform to companies that have struggled to implement worldwide transaction solutions that can be tailored to local country needs.

“Our global presence can reduce the complexity and cost of transforming the consumer transaction experience across multiple geographic markets,” he added.

The agreement should enable international brands to create consistent consumer transaction experiences across multiple channels, including online, mobile and in-store, regardless of geographic location.

SAP buys Hybris

sapbeerSAP is acquiring e-commerce technology company Hybris, which SAP hopes will help it to further develop on premise or cloud deployment for the platform.

Hybris, SAP boasts, is currently the fastest growing e-commerce software company and covers web, mobile, call centre and in store channels. The idea is to help Hybris customers sell whatever they’re offering against each of these channels, using data to provide insight into every layer of the buying process.

The Zug, Switzerland based company’s top investor is Palo Alto investment firm HGGC.

SAP believes combining its own SAP HANA and SAP Jam platforms with Hybris’ software will help it expand the reach of the commerce platform. “The acquisition will further SAP’s ability to help companies fully engage customers to improve loyalty and create stronger, more valuable relationships,” SAP said in a statement.

Co-CEOs at SAP AG, Bill McDermott and Jim Hagemann Snabe, said in a joint statement: “Hybris puts SAP on the leading edge of the consumer economy. With Hybris, SAP has made a decisive move to raise the stakes in customer relationship management”.

Essentially, the acquisition will see SAP trying to carve up a larger slice of e-commerce, taking on players such as Salesforce and others.

The acquisition is expected to complete in the third quarter of this year, subject to all the usual approvals and closing conditions. Hybris will be owned by SAP but operate as an independent business, keeping its management team.