Drones don’t exactly have a good reputation nowadays, as most people associate them with flying killer robots raining death from above on militants and anyone who happens to get in the way. However, they can be fun, they can be used to save lives or in this case alleviate hunger.
Domino’s Pizza is testing a pizza delivery drone, but we’re not sold on the concept, which basically looks like an elaborate PR stunt. The DomiCopter is a project cooked up by T+Biscuits and designed by UK based drone specialist AeroSight. Although it doesn’t pack Hellfire missiles, it can deliver a pizza to anywhere in a four mile radius in under 10 minutes, faster than a bloke on a scooter.
Of course, this is just a stunt and we won’t see a fleet of drones carrying around pizzas, curries and kebabs anytime soon. It probably costs a pretty penny, the range is limited and we’re not sure about efficiency, either. It also needs a human operator and trained drone operators tend to get paid a bit more than delivery boys.
A couple of decades ago Domino’s used to guarantee pizza delivery in 30 minutes or less. Eventually it dropped the promise for whatever reason, but not before it was borrowed by Minuteman missile crews who came up with an iconic and rather morbid Cold War joke.
Although we are suckers for PR stunts, we believe Domino’s would be better off investing the time and effort into making better tasting pizzas.