Bitter semiconductor rivals Intel and AMD are set to up the stakes in 2015 with a fresh assault on the tablet market.
Both companies are often seen as the Tweedledum and Tweedledee of the chip market, continually foraying into battles where no one actually gets hurt.
But Digitimes, which is privy to both companies’ future roadmaps, said that they’ll foray out once more in an attempt to capture some slice of the tablet pie – estimated to represent 200 million units in 2015.
Intel has been forced to provide subsidies to companies in an attempt to bolster its rather feeble market share in the tablet and mobile markets.
It will kick off the show by releasing a system-on-a-chip (SoC) device codenamed Cherry Trail, which will be built using a 14 nanometre process and may be with the world as early as March next year. The chip will have lower power consumption and support Windows and Android operating systems, said the wire.
But AMD is not going to stand still after receiving that SoC on the jaw. It will introduce an X86 device dubbed Nolan, and an ARM device called Amur in the second half of next year.
Never one to give up even when the battle’s already lost, chip behemoth Intel is apparently preparing a big notebook push.
According to Taiwanese wire Digitimes, which claims to have information frm the supply chain, Intel will unveil a plethora of chips that support entry level and high end tablets.
And, in bitter news for its long time “friend” Microsoft, Intel will introduce CPUs that support Android operating systems at the end of this year.
Bay Trail Android CPUs aimed at seven inch tablets will cost between $99 and $129 while it will also introduce other chips in the first quarter of next year costing between $149 to $199.
Bay Trail and Cherry Trail CPUs will look to target eight to 10 inch tablets and cost a staggering $199 to $249.
And in September next year, Cherry Trail will emerge from the factories using 14 nanometre “Airmont” manufactures – Another Trail blazer wll be Willow Trail at the same time, using 14 nanometre Goldmont, according to Digitimes.
And it seems Chipzilla hasn’t given up the ghost on smartphones and will intro 22 nanometre chips.
It’s hard to see how Intel can possibly catch up this late in the game, but it sure looks like it’s going to give it a stab.