Cisco is helping its channel partners get a leg up into the Internet of Things.
The idea is to run training programmes to give them the skills needed to try to capture some of the $19 trillion it expects from the new industry.
A new Cisco Certified Network Associate Industrial IoT certification has been set up along with two new cloud certifications to help partners deliver optimal business outcomes.
Cisco thinks its channel needs to understand the context of the industrial and IoT environments while it is deploying and managing these network and IT devices.”
The lab-based training program targets networking engineers, plant administrators, control engineers and IT engineers and teaches them how to build, manage and operate converged industrial networks in the fast-growing IoT manufacturing markets.
The certification targets both the customers and channel partners
Last week, research firm IDC released a report forecasting that the IoT market in manufacturing operations will grow from $42.2 billion in 2013 to $98.8 billion in 2018 — representing a CAGR of 18.6 percent.
Enormous company Juniper Networks has announced the Juniper Partner Advantage Services scheme, in addition to the 2012 launch of the Partner Advantage Program. The idea is to give partners a way to differentiate their brands and offer incentives for market performance.
Partner Advantage Services will bring in two new specialisations. These are Partner Support Services, which offers partners different tools and services to improve their businesses, and Partner Professional Services, which places an emphasis on helping partners expand their services segments.
Those specialising in Partner Support Services will get access to new course offerings like the troubleshooting cert, Juniper Networks Certified Support Professional, for enhancing practices in the routing, switching, and security markets. They will also get access to advanced support engineers from Juniper’s technical assistance centre.
Partner Professional Services seeks to boost Juniper and its partners’ capabilities in the professional services sector, offering help for generating more revenue and improving customer services.
Emilio Umeoka, senior veep for worldwide partners at Juniper, said the offering “amplifies” the company’s investment in partners and services “by providing unique tools and opportunities that will help drive growth, increase profitability and reward partners that deliver a truly remarkable customer experience”.
HP has updated its ParterOne programme, and it looks like a simplified model.
Certification requirements have been tinkered with across the board and in all regions.
Partners will get their compensation depending on membership status as well as regions, plus sales incentives for products and services.
It also looks like HP is going a little more liberal on certifications – with some areas such as the Enterprise Group having their certification requirements halved, from 44 to 22. ChannelEye has asked an HP spokesperson to clarify on other certification requirements.
We have asked HP if this announcement is to do with it changing its T&Cs and are waiting for a response.
In a statement, HP said the programme offers “predictability, simplicity and profitability”, and has been successful at helping partners bring in more revenue. It seems to be part of wider efforts to have each HP group more in common and horizontal.
*Update HP told us it modifies the PartnerOne Ts&Cs every year. Next year, HP says, changes to the program Ts&Cs will be told to partners at the time of the full 2014 program announcement in October 2013.
An HP spokesperson said that cert requirements are important to the PartnerOne Specialist designations “throughout all of HP’s “value” business”, which includes Software, Enterprise Group and parts of PPS.
The idea is that more partners will attend HP training and get certifications to, basically, become accredited to sell more kit across all the business units. It is cutting Enterprise group certifications from 44 to 22.
“We believe these competencies are a real value-add for our partners, as they allow them to differentiate themselves in the market,” the spokesperson said.