Brother said it has created a series of apps intended to help its reseller community and its salesforce.
And to that end, it has given its entire sales force iPads with 3G access intended to help them put the message across about their products to resellers when they’re on the road.
David Peters, who heads up strategic development at Brother UK, said: “Access to our bespoke iPad apps means that our salesforce can easily access our online corporate resources, including those on our partner programme Brother Network, and as a result, provide better answers and a higher level of service.
“Brother UK is living and breathing an agile working culture, which increasingly typifies the working style of many of our partners and product end-users. By investing in the latest technology, we are not only improving our service to our partners, but also showcasing the progress we are making as a forward thinking solutions provider.”
