Tag Archives: advertising

Cyber criminals steal a quarter of digital adverts

the-great-train-robbery-movie-poster-1903-1020549358Almost a quarter of video ads and 11 percent of display ads are viewed by fake consumers created by cybercrime networks to steal the billions of dollars spent on digital advertising.

A study, by digital security firm White Ops and the Association of National Advertisers, is one of the most comprehensive looks to date at the persistent criminal activity involving online advertising. more»

Amazon getting into advertising business

amazonOnline bookseller Amazon is getting into the internet advertising business.

The Wall Street Journal has been telling the world+dog that the in-house platform aims to replace ads supplied by Google on Amazon’s own website.

However the plan is to later expand the program to challenge Google and Microsoft advertising business in the future. more»

Mobile ad spending on the up

SmartphonesIn the UK alone, it’s predicted the amount spent on mobile advertising will increase by 90 percent in 2013 to reach £1.6 billion according to a report from eMarketer.

Last year the amount spent on mobile advertising was a comparatively tiny £526 million.Because mobile and tablet adoption rates are so high in the UK, advertisers have woken up to the necessity of spending big on the platform. more»

Ad market to grow £3 billion, hit £17 billion by 2017

billboardThe UK advertising market is getting a shot in the arm from online operations and it is expected to grow by £3 billion by 2017, reaching £17 billion. According to a new report from PricewaterhouseCoopers (PwC) the UK entertainment and media market will grow at a compound annual growth rate (CAGR) of four percent between 2013 and 2017, reaching £65.5 billion, up from £54 in 2012. more»

Small businesses spend peanuts on web ads

coffee-deskSmall businesses don’t appear to be too interested in cheap web ads offered by Google, Yahoo, Facebook and other outfits. Although the ads are very cheap indeed, small businesses in the US are simply not going for them.

The Boston Consulting Group recently worked out that small businesses spend a mere 3 percent of their tiny ad budgets online. more»