Almost a quarter of video ads and 11 percent of display ads are viewed by fake consumers created by cybercrime networks to steal the billions of dollars spent on digital advertising.
A study, by digital security firm White Ops and the Association of National Advertisers, is one of the most comprehensive looks to date at the persistent criminal activity involving online advertising. more»
Online bookseller Amazon is getting into the internet advertising business.
The Wall Street Journal has been telling the world+dog that the in-house platform aims to replace ads supplied by Google on Amazon’s own website.
However the plan is to later expand the program to challenge Google and Microsoft advertising business in the future. more»
A three-fold jump in mobile ad spend over the next five years has been predicted by Juniper Research, up from 2013’s $13bn to in the region of $40bn per year.
All the usual suspects are cited as reasons for this growth, including better use of analytics and more innovative ad formats. more»
One in ten of the UK’s top spending advertisers have built websites that automatically bring up content depending on the device of the end user – otherwise called responsive design.
If a user clicks on a website through a tablet, for example, the ad content will be designed specificallu for that platform, and likewise with a PC, laptop or smartphone. more»
In the UK alone, it’s predicted the amount spent on mobile advertising will increase by 90 percent in 2013 to reach £1.6 billion according to a report from eMarketer.
Last year the amount spent on mobile advertising was a comparatively tiny £526 million.Because mobile and tablet adoption rates are so high in the UK, advertisers have woken up to the necessity of spending big on the platform. more»
The UK advertising market is getting a shot in the arm from online operations and it is expected to grow by £3 billion by 2017, reaching £17 billion. According to a new report from PricewaterhouseCoopers (PwC) the UK entertainment and media market will grow at a compound annual growth rate (CAGR) of four percent between 2013 and 2017, reaching £65.5 billion, up from £54 in 2012. more»
Most disinterested people I have talked to hereagree that the HTC One is really quite a super phone but here in Taipei it’s losing out on the marketing front.
And it’s to South Korean Samsung, which has giant adverts plastered all over Taiwan. more»
Does being the Jack of all Trades and the master of none apply to Google? I fear so. Having oodles of cash has tempted Google into all manner of strange ventures but it’s pretty clear that some of its wacky ideas are way off kilter. more»
Small businesses don’t appear to be too interested in cheap web ads offered by Google, Yahoo, Facebook and other outfits. Although the ads are very cheap indeed, small businesses in the US are simply not going for them.
The Boston Consulting Group recently worked out that small businesses spend a mere 3 percent of their tiny ad budgets online. more»
Clear Channel has started rolling out interactive ad panels featuring NFC technology and QR codes to numerous locations across the UK.
A total of 10,000 interactive panels will be installed at bus stops and other roadside locations, NFC World reports. more»
Brigitte labels everything, even her labels. And her post-its. Reminiscent of the Fast Show’s office clown dipped in a large and sticky vat of social anxiety, Brigitte has turned her obsessive compulsive disorder into a way to cheer up the office. more»