Instead it has what just might be a far more cunning plan.
According to CEO Nick Hayek, Swatch is going to start selling watches using inexpensive near field communication (NFC) chips, letting you make payments by just waving your wrist at the receiver.
Reuters said that Hayek’s view on Apple is that it is creating a new market for watches which it will be able to leverage. It won’t venture into what he described as having a mini mobile phone on your wrist.
Swatch hopes that people will buy Apple watches because lots of people don’t wear watches and if Apple succeeds in selling as many as it hopes, that will put it and other watch vendors in a stronger position.
Hayek is quoted as saying that Swatch is not in the business of upgrading software every year.
In any case, Swatch is going to introduce sort watches which will connect to Android phones and perform many of the functions of the Apple iWatch. You won’t have to pay hundreds or even thousands of US dollars for this functionality.