With revenues of $8.8 billion, up 5.1 percent from the same period last year, 25 exabytes shipped in the quarter, said IDC. Capacity shipments soared by 42 percent during the quarter, compared to Q3 2013.
IDC said sub $100K external array revenues grew by over six percent during the quarter, but shipments ODMs (original design manufacturers) directly to hyperscale datacentres showed positive growth.
EMC remains at the top spot for the quarter, followed by HP, Dell, IBM and Netapp.
ODM direct sales accounted for 24 percent of the market however, outstripping the traditional vendors. And this trend is continuing, as we’ve reported previously, with ODMs also shipping more and more servers directly and bypassing the brand names,