A research report released by TransFirst and ControlScan has found that small merchants need to step up their game in m-commerce and optimise their websites for mobile. Otherwise they might be missing out on some serious dosh.
The survey, called Small Merchants and Mobile Payments: 2013 Survey on Technology Awareness and Adoption, found that a staggering 82 percent of e-commerce merchants don’t even know whether a purchase on their website came from a mobile device or a PC.
This is a rather alarming figure, since data from those that do distinguish between PC and mobile shoppers indicates that mobile visitors account for a significant portion of online sales, and mobile is growing fast. A survey conducted last year found that 10 percent of respondents used tablets and smartphones to accept credit card payments, but the figure has shot up to 17 percent in less than a year’s time.
Another key finding of the survey shows 49 percent of e-commerce merchants know their websites are not currently optimised for mobile devices and an additional 17 percent say they don’t know or are unsure about their site’s current status. This indicates that as many as two thirds of these merchants may be putting up roadblocks to the growing number of mobile consumers.
“The mobile consumer is knocking at the small merchant’s door,” said Craig Tieken, Director of Product at TransFirst. “Business owners who aren’t already up to speed with mobile payment acceptance need to have a viable plan of action to get there.”
Dave Abouchar, Senior Director of Product Management for ControlScan, said the survey shows that small merchants have a real business need to adopt mobile trends. He stressed that now is the time to embrace the new trends if they don’t want to miss out.