SAP and Siemens invade Saudi Arabia

maxresdefaultGerman firms have scored a major win setting up shop in Saudi Arabia – something British outfits would give an arm and a leg for.

The maker of expensive esoteric management software which no-one can be really certain what it does and have been invited to play an important role in furthering the kingdom’s “digital transformation”.

Top executives at the engineering conglomerate and the business software company who were touring with German chancellor Angela Merkel signed declarations of intent to work with the Saudi authorities.

Saudi Arabia is pushing a long-term economic transformation dubbed “Vision 2030” to reduce the country’s reliance on oil, attract investment and improve the lives of its citizens. When we say citizens, we mean Muslim men.

Siemens signed a framework agreement with the Saudi National Industrial Clusters Development Programme (NICDP) which the German group said could lead to equipping infrastructure projects worth at least a billion euros.

The company also wants to provide vocational training in Saudi Arabia, while SAP has agreed with the Saudi Ministry of Planning to cooperate on the country’s digitisation efforts, officials said.

The German business delegation travelling with Merkel on her Gulf visit also includes the chief executives of Lufthansa, national railway operator Deutsche Bahn and industrial services group Bilfinger.