Rubrik offers new subscription programme

Cloud Data Management outfit Rubrik has announced Rubrik Go, a new subscription purchasing programme.

Rubrik Go uses a SaaS approach and enables customers upgrade through a one simple and predictable subscription license. Rubrik Go customers access the latest data management technology through free evergreen refreshes, streamlined software editions, and the flexibility to migrate data to the public cloud at any time with no other costs.

Rubrik CEO Bipul Sinha said: “We designed Rubrik Go to solve customers’ biggest purchasing pain points around opaque, rigid licensing and unexpected price hikes. Rubrik Go offers a subscription to simplicity so that customers can scale their environment with complete transparency and confidence.”

Rich Talaber, Chief Technology Officer at Public Consulting Group said the move was not just another pricing policy as it allowed it us to future-proof our Rubrik investment in the cloud era with just one easy-to-manage subscription.

“It gives us peace of mind knowing that we can migrate our licenses to the cloud anytime or refresh to Rubrik’s next-generation appliances at no additional cost.”

Punters wind up with automatic access to new tech and receive the latest technology updates so that they can continue to innovate and stay one step ahead of their competition.

Go customers can migrate to the cloud at any time during their subscription term. If customers run cloud applications, they receive native cloud protection at no other cost.

Rubrik Go transforms large upfront capital expenditures into predictable subscription payments to help customers meet and exceed budget requirements.

Rubrik Go is offered as a three-year subscription that includes software, hardware, support, and evergreen refresh at the time of subscription renewal. Rubrik will continue to offer perpetual to life of device licenses.