Quanta to miss tablet forecast on poor Nexus sales

nexus7Quanta Computer could miss its tablet target due to weaker than expected sales of Google’s new Nexus 7 tablet. Quanta was hoping to ship 20 million tablets this year, but Digitimes reports it is already having trouble keeping up with the plan.

As a result, Quanta could revise its tablet shipment target for 2013 by as much as 40 percent, to just 12 to 13 million units. In addition to the Nexus 7, Quanta also has orders for Amazon Kindle tablets. Although Nexus and Kindle Fire tablets were originally conceived to target the low-end, but the market evolved. Today, $200 tablets aren’t really low end, as there are plenty of cheaper white-box products priced closer to $100.

On the other hand, people who are willing to pay a bit more tend to go for Apple’s iPad mini, which is pricier still. Rumour has it that Google will not tap Asustek for the next generation Nexus 7, which means Quanta could lose the Nexus deal altogether in mid-2014. In addition, Compal has already grabbed part of the Amazon contract.