Morrisons gets into online food

smartphone-shoppingMorrisons has bitten the bullet and announced that it will be going head- to-head with its supermarket rivals in the online food space.

The supermarket giant, which posted its first drop in profits for six years has said it aims to offer this service by January next year and is reportedly in talks with Ocado to help it begin conquering the online food shopping space.

The giant saw its pretax profit drop to £901 million in February this year compared to the £935 million made in 2011.

It said that in a bid to grow over the next year it had implemented a range of measures to ensure this happened. It described its moves into online as an “important step.”

Supermarkets are doing all they currently can to bring customers through the door. This month Tesco announced a range of plans to help it get ahead of its competitors offering price promises and claims that it was buying eatery Giraffe to attract a different range of consumers.

Morrisons has also not rested on its laurels recently also announcing that it was building up its army of 12 convenience stores, and snapping up  62 sites from the administrators of Jessops, HMV and Blockbuster.