Last year the amount spent on mobile advertising was a comparatively tiny £526 million.Because mobile and tablet adoption rates are so high in the UK, advertisers have woken up to the necessity of spending big on the platform.
Digital ad spending – including traditional online and mobile platforms – will also be up from the same time last year, reaching £6.1 billion in 2013, or a 12 percent increase. Spending on digital ads could be as high as £8 billion by 2017, the firm predicts.
Right now advertisers who investing in search, while eMarketer expects display ad spending will make up a quarter of expenditure in 2013, although increased adoption of video advertising should contribute to further growth. Mobile users can expect to be thoroughly annoyed by video advertising more and more in the coming years – considering
All media advertising should reach £13.98 billion this year, eMarketer forecasts, or an increase of 3.7 percent from the previous year. Although the company notes the poor economic backdrop has slowed growth, the strength of the industry - backed by online and mobile ad investments – kept it healthy. Digital advertising counted for the biggest chunk of all media spending. Major sporting events such as last year’s Olympics also put the advertising industry onto a solid course for 2013 and are expected to help again in 2014 with the World Cup and Winter Olympics.