The study found that the number of purchases made over e-commerce increased from 40 per cent to 59 per cent in 12 months. However, the survey also established that 17 percent of consumers aren’t too keen on m-commerce channels when they can’t find the necessary information using their tablet or mobile.
Finding product info using a smartphone should be relatively straightforward, but 48 per cent of respondents said small screens make it very hard to read information once it has been found. In other words, m-commerce outfits should start using bigger fonts. Another 46 per cent said they are still concerned about security, reports QRcodepress.
SEO Positive exec Ben Austin said the ever evolving smartphone and tablet market is making mobile purchases much easier than before. The added level of convenience has managed to attract more consumers, but more work needs to be done.
“This research also highlights the need for the information on mobile sites to be clear and secure,” he said.
The industry needs to do more to address security concerns, which are overblown as it is, and they apparently need to redesign their mobile shopping sites to improve readability on small screens. The latter part sounds easy enough, but strengthening confidence in mobile security might prove a bit more challenging.