Apparently Vole is taking advantage of the fact that traditional players’ have had a slow reaction to changing adoption patterns.
In the first quarter of 2011 and the second quarter of 2015, Microsoft tripled its market share from 4.8 percent to 15.5 percent in EMEA. This made it a “head-to-head competitor “with Alcatel-Lucent, Avaya, Cisco, Aastra and Unify which have been the kings of the space for years.
With more than 15 per cent market share, Microsoft has become the fourth-largest player, IDC said.
IDC’s report said: “This is not a random rise of a vendor/ The companies that had dominated the EMEA IP PBX and UC platform market come from equipment- and on-premise-focused backgrounds. They were too slow to react to the rapidly changing adoption patterns in the market, and Microsoft seized the opportunity.”