Ingram Content brings colour to UK

rainbowIngram Content has expanded its colour inkjet book manufacturing capabilities to the UK.

This means that publishers can print a range of colour books quickly and cost effectively worldwide.

David Taylor, Senior Vice President, Content Acquisition International, Ingram Content said that the marriage of colour inkjet book manufacturing with a  single copy print-on-demand (POD) selling model is going to be a first for the UK market.

So far inkjet colour options have almost exclusively been limited to short run printing.

But the new colour offer is poised to be a real game changer for publishers as the cost to print full-colour POD books is approaching the price of black and white manufacturing, he said.

The combination of an economical, single-copy solution with Lightning Source® quality broadens the scope of print-on-demand POD to more titles.

Taylor said that the new inkjet colour offer is competitively priced, half the cost to print colour books in most cases, and savings will be passed from Ingram to the publisher.

Hundreds of publishers that work with Lightning Source are already using the new colour printing option for both their short run needs and to fulfill orders via Ingram’s comprehensive reseller channels, which reach tens of thousands of online and traditional bookshops worldwide.

Lightning Source will begin manufacturing colour books using inkjet technology immediately for publishers worldwide from the UK.