Normally we do not think of a phone release as being sent as a spoiler to a rival’s event, but it is clear that someone in Reuters does.
Huawei unveiled shedloads of devices meant to showcase the Chinese company’s hardware technology, and Reuters was clearly upset that it was putting the spoilers on Apple September 9 launch.
Dubbing the iPhone 6 as “highly-anticipated” it reminded its gentle readers that Apple was releasing the phone on September 9, even though the story was about Huawei.
Today Huawei markets its devices as comparable to Samsung and Apple products, which are often viewed by consumers as the technological cutting edge, patronised Reuters.
So what has Huawei released? There is a limited edition of its high-end Ascend P7 phone with a sapphire glass display. For those who came in late, Apple was rumoured to be mass-producing devices with sapphire technology and it so far has not happened.
The Ascend Mate Ascend P7 phone7 “phablet” will also be the first Android smartphone on the market with a fingerprint sensor. A fingerprint censor was something that Apple had installed on the iPhone 5s last year, Reuters fumed.
In a statement, the company’s smartphone division chief Richard Yu said the sapphire glass phone demonstrated Huawei’s “advanced craftsmanship” and its ability to “deliver the most advanced technology into the hands of consumers”.
Reuters seemed to think that this particular quote was rubbing it in a bit. The logic being that Huawei is releasing all these products which copy Apple just days before Jobs’ Mob is about to reveal its masterpiece.
That masterpiece, as it turns out, will be likely to be similar to everything else that is already on the market, but will still be plugged to the heavens by journalists who sacrifice their credibly to act as Apple’s unpaid press office.