The distributor will have access to the vendor’s full range of products, which includes interactive whiteboards.
Exertis acquired Medium last November to extend its reach into the AV market and has now branded the division with both names.
The Irish relationship with Promethean was struck back in March the cunning plan of increasing the its education sector business.
said Ian Neale, Exertis Medium said its services will help the channel partners take advantage of, and maximise the growth opportunities for the entire portfolio of Promethean ActivPanels.
Simon Port, Promethean’s head of channel operations UK & Ireland, said that it made sense to work with the distributor over a wider territory to support resellers.
“The continued growth in the IFPD market, which the UK and Ireland are leading globally, means we need to ensure there is enough stocking capacity if our reseller partners are going to meet demand. By bringing Exertis UK in as a second fulfilment source, we are essentially giving partners greater flexibility and choice, but ultimately equipping them with the fundamentals to achieve sales success,” he said.
Medium was acquired by Exertis last November to add more products to the portfolio and give resellers the chance to put together more solutions.
The outfit supplies a broad range of AV products, including projectors, interactive displays and digital signage from vendors including LG, NEC, Samsung and Panasonic.