The company aggressively rolled out its infrastructure ahead of the pack as it was the first major telco granted access to the UK’s 4G spectrum. EE had some attractive smartphones to peddle, including the top players like the iPhone 5 and Samsung’s popular Galaxy range.
One million customers is not to be sniffed at. However, EE was alone in offering LTE, so potential buyers who wanted to make the most out of 4G capabilities on newer devices had to turn to the company.
With the aggressive launch came aggressive price points. Ovum’s Steve Hartley explained to TechEye how EE could have been leaving the competition completely in the dust.