Dell trolls rivals in advert campaign

Gray tin box shifter Michael Dell has been trolling the company rivals in a front page advertisement in the Wall Street Journal.

Michael Dell tweeted the ad, which displayed figures from analyst IDC, showing the vendor’s dominance in the external enterprise storage space against rivals NetApp, HPE and IBM.

He claimed that the figures meant that Dell “was running circles around its rivals”.

The figures in the ad are based on IDC figures from the first to third quarters of 2018.

The analyst’s recent Q4 data, published on the same day as Dell’s ad, showed that Dell topped the external enterprise storage leaderboard, holding a 30.3 percent share globally last year.

Dell grew 23 percent year on year to revenues of $2.3 billion in the fourth quarter, ahead of NetApp and HPE, which jointly held second place.

IBM, Hitachi and Huawei rounded out the top five.

Dell ruled the total worldwide enterprise storage market for the same period, generating $2.9 billion, which represents a 20.6 percent market share.

HPE took second place with an 18 percent market share, followed by NetApp and IBM in joint third, with Huawei, Lenovo and Hitachi jointly rounding out the top five.

Revenues for the global enterprise storage market grew more than seven per cent to $14.5 billion in the fourth quarter of 2018, according to IDC’s data.