A price war has developed on the server front after multinationals faced competition from original design manufacturers (ODMs) that make the machines.
Over the last year or so, companies such as Quanta Computer have undercut Dell and HP and won big orders from the likes of Google and Amazon.
Digitimes reports that HP is fighting back by striking a deal with giant Taiwanese combo Foxconn to offer cut price X86 servers to customers.
Meanwhile, Dell has struck a deal with Microsoft to offer cloud based systems in a bid to sell private cloud data centres.
But while the news might be good for enterprises looking to pay less for their X86 servers, it can’t be good news for margins.
And Intel, which supplies the majority of microprocessors that power servers, must be worrying about an effect it may have on its margins.